According to Fortune magazine, 9 out of 10 startups fail. In recent times, it has become common practice for founders to share with the business community the reasons for the failure of their companies by writing what is known as a ‘failure post-mortem’. The tech market intelligence company, CB Insights, analysed over 100 of these failure post-mortems and compiled a list of the top 20 reasons CEOs gave for the failure of their startups.
In the activity below, we’re going to focus on the 7 most frequently cited reasons.