The skyrocketing popularity of e-commerce has forced retail stores to adopt new strategies to attract shoppers back to their traditional stores.
One option has been to use technology to enhance the in-store shopping experience, for example, using digital payment systems to reduce waiting in long lines. Some have opted for a brick and click model by developing a strong online presence in addition to their physical location(s).
Others have revitalised their business by actually forming partnerships with the online retailers that threatened their existence, for example, the Kohl’s chain in the USA has formed a partnership with Amazon as a way of attracting new, younger customers to its stores.
This series of 4 quizzes will help you review vocabulary for talking about online and in-store retailing.
The language in these quizzes may be unfamiliar to you. If so, the quizzes will be quite challenging at first. Don’t be discouraged. Repeating the quizzes once or twice will help you learn the new vocabulary.
Choose the correct word (or phrase) to complete each of the sentences.
Decide which one word completes both sentences.
- Complete the sentences.
- The first letter of each missing word is given.
- Complete the new version of each sentence.
- Use the word(s) given in brackets plus any additional words that may be needed.
- Do NOT change the words given in brackets in any way.
- Make sure that your new version KEEPS the meaning of the original sentence.
- Here’s an example:
We made this product specially for the customer.
The product ……………….. the customer. (TAILORED)
Answer: …was tailored for…
More on online and in-store retailing
Here are some resources for learning more about online and in-store while practising your English.
- Retail e-commerce sales worldwide from 2014 to 2021
Graph showing the phenomenal growth of online shopping.
- So, how exactly does consumer trust emerge online?
A Harvard Business Rereview article that looks at how consumer trust is created online.
- Why “Bricks and Clicks” is the winning sustainable retail model
A short article that outlines the benefits of combining online and in-store sales channels.
- Bricks and clicks: Balancing digital and physical to win the retail game
A short article that looks at the different ways stores have responded to the challenge of online shopping’s rising popularity.