EfP-C – Lesson 5 Self-study

Use your coursebook - Career Express (B2) 2nd Edition - to do the following:

1. Go to page 60, Section 7, Global Customer retention and do the following:

2. Read the definition of 'customer retention'.

3. Look at activity A and make a note of what you think small businesses can do to retain customers.

4. Do activity B, make notes and come prepared to discuss the strategies in class.

To continue your acquisition of new business and general vocabulary, do the following:

1. Make a list of new vocabulary from Unit 7. Use the word list at the back of your coursebook Career Express (B2) 2nd Edition (page 134).

2. Use your preferred method for learning the new vocabulary (e.g. the Quizlet app, a vocabulary notebook or cards).

3. Use this page to read about and practice a key area of vocabulary: Business collocations
   Note that we looked at the page at the beginning of the Essential Business English course.

Use this link - Online exercises - to do the following Career Express online exercises:

• Unit 7: Grammar practice 1 - 5